Gratton House Dental Surgery

Gratton House Dental Surgery, located in the vibrant town of Cheltenham, embarked on a transformative journey to elevate their online presence and expand their patient base. Recognizing the critical role of a modern website in attracting new patients and conveying the practice's personality, they sought a new template website to reflect their commitment to excellence in dental care.

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Gratton House Dental Surgery

Branding Project

Gratton House Dental Surgery

Website Project

Gratton House Dental Surgery is a cornerstone of dentistry in Cheltenham, with a mission to revitalise its digital presence and expand its reach within the local community. Central to this endeavor was the development of a new website, which we meticulously crafted to convey the practice's values, services, and personality, while attracting new patients.

Objectives
  1. Modernisation: Develop a contemporary website that reflects the practice's commitment to excellence and innovation in dental care.
  2. User Experience: Prioritize usability and accessibility, ensuring that visitors can easily navigate the site and find relevant information.
  3. Local Engagement: Tailor the website to resonate with the Cheltenham community, showcasing the practice's interiors and connection with the area.
  4. Lead Generation: Implement features and calls-to-action to capture leads and convert website visitors into new patients.
  5. Brand Personality: Infuse the website with the existing personality and values of Gratton House Dental Surgery, setting it apart from competitors and fostering a sense of trust and connection.

Results

Increased Visibility: The new website has significantly enhanced Gratton House Dental Surgery's online visibility, attracting more organic traffic and improving search engine rankings. Local optimisation efforts help the practice connect with prospective patients in the Cheltenham area.

Improved Engagement: Website analytics have revealed increased engagement metrics, including longer average session durations, lower bounce rates, and higher conversion rates. Visitors are spending more time exploring the website and engaging with its content, indicating a positive user experience.

Enhanced Brand Perception: The modern design, informative content, and local integration elements are positively influencing the perception of Gratton House Dental Surgery among both existing and prospective patients. The website serves as a digital extension of the practice, reinforcing its reputation as a trusted provider of dental care in Cheltenham, increasing its star rating by a whole star since going live in 2023.

Gratton House Dental Surgery

Marketing Project

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Gratton House Dental Surgery

Media Project

In their pursuit of enhancing their online presence and infusing their brand with personality, Gratton House worked with us on a photography media project. This project aimed to visually capture the essence of the practice and its connection with its patients, allowing the Cheltenham community to step into the practice through the medium of photography.

Objectives
  1. Visual Storytelling: Create compelling visual assets that authentically represent Gratton House Dental Surgery's brand identity, values, and personality.
  2. Website Enhancement: Populate the new website with high-quality, professional imagery and design elements that resonate with visitors and evoke a sense of trust and authenticity.
  3. Brand Differentiation: Set Gratton House Dental Surgery apart from competitors by highlighting its unique attributes, such as its team, facilities, and approach to dental care, through visual storytelling.

Results

Enhanced Visual Storytelling: Their collaboration with PRO.FOUND Media resulted in a collection of captivating visual assets that are authentically representing Gratton House Dental Surgery's brand identity and values. The photographs and design elements effectively convey the warmth, professionalism, and community associated with the practice.

Increased Engagement: Website analytics are revealing increased engagement metrics following the integration of the media assets, including longer average session durations, higher click-through rates, and lower bounce rates. Visitors are being drawn to the visually appealing content and are spending more time exploring the website.

Positive Reception: Patients and visitors are responding enthusiastically to the new website and media assets, praising the authenticity, professionalism, and visual appeal of Gratton House Dental Surgery. The practice's brand perception is stronger than ever, and trust and credibility has been reinforced throughout its target audience.