Dentique Dentistry

Introducing a new dental venture, Dr Paul Worskett opened Dentique Dentistry, a state-of-the-art dental practice, in October 2023 in the scenic village of Belbroughton. Dentique Dentistry partnered with us to craft a compelling brand identity, capture engaging media content, build a bespoke website, and plan and execute a comprehensive print and digital marketing strategy.

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Dentique Dentistry

Branding Project

As Dentique Dentistry prepared to make its mark on the dental landscape, a key element to the success of the practice lay in crafting a compelling brand identity that resonates with its target audience.

  1. Identity Establishment: Develop a distinct and memorable brand identity that reflects Dentique Dentistry's values, vision, and commitment to excellence in dental care.
  2. Differentiation: Set Dentique Dentistry apart from competitors by highlighting its unique approach, services, and patient-centered philosophy.
  3. Consistency: Ensure consistency across all branding elements to create a cohesive and recognizable brand presence across various touchpoints.
  4. Versatility: Create a flexible branding system that can be adapted for use in print materials, digital assets, signage, and marketing collateral.
  5. Brand Guidelines: Develop a comprehensive brand guide outlining the proper usage of logo, colours, typography, imagery, and messaging to maintain brand integrity.


Enhanced Brand Identity: The strategic branding efforts effectively communicate Dentique Dentistry's values, vision, and commitment to private dental care of the highest quality. The new brand identity sets Dentique Dentistry apart from competitors and positions it as a trusted and reputable provider of dentistry in the area.

Increased Recognition: The cohesive branding elements and consistent brand messaging are increasing recognition and recall among patients and the local community. Dentique Dentistry's brand is becoming recognised for its quality, professionalism, and patient-centered care, driving trust and loyalty among its target audience.

Positive Brand Perception: The new brand identity fosteres a positive brand perception and association among patients and industry peers. The consistent application of the brand across all touchpoints reinforces Dentique Dentistry's credibility, trustworthiness, and expertise in dental care.

Dentique Dentistry

Website Project

In today's digital age, a strong online presence is essential for businesses to connect with their audience and showcase their offerings. Dentique Dentistry recognized the importance of a stylish and user-friendly website as a cornerstone of its digital strategy.

  1. Online Visibility: Develop a professional and visually appealing website that enhances Dentique Dentistry's online visibility and credibility.
  2. Information Accessibility: Provide comprehensive information about Dentique Dentistry's services, team members, and patient and dentist resources to collaborate and inform visitors.
  3. User Experience: Prioritise usability and accessibility, ensuring that visitors can easily navigate the website, find relevant information, and engage with the practice whilst maintaining a visually striking appearance that demonstrates luxury.
  4. Brand Cohesion: Ensure alignment with Dentique Dentistry's brand identity, including visual elements, messaging, and tone of voice, to create a cohesive online brand presence.
  5. Lead Generation: Implement features and calls-to-action to capture inquiries and appointments from potential patients, driving conversion rates and practice growth.


Enhanced Online Visibility: The new website significantly enhances Dentique Dentistry's online visibility and credibility, attracting more organic traffic and improving search engine rankings. Patients and visitors are easily finding relevant information about Dentique Dentistry's services and team members.

Improved User Experience: Website analytics reveal strong user engagement metrics, including long average session durations and low bounce rates. Visitors are finding the website easy to navigate, informative, and engaging, resulting in more inquiries and appointments.

Positive Brand Perception: The cohesive integration of Dentique Dentistry's brand elements into the website design reinforces its brand identity and values. The website serves as a digital extension of the practice, reflecting professionalism, expertise, and commitment to patient care.

Dentique Dentistry

Marketing Project

In the competitive landscape of dental care, establishing a strong digital presence and effectively reaching target audiences are paramount for success. We wanted to create a comprehensive marketing strategy to maximise Dentique Dentistry’s visibility and attract patients in the Stourbridge, Hagley, and Bromsgrove areas.

  1. Brand Awareness: Increase awareness of Dentique Dentistry's services and expertise among target audiences in the local community.
  2. Patient Engagement: Engage with existing and potential patients through interactive and informative content across various marketing channels.
  3. Lead Generation: Generate inquiries and appointments from potential patients interested in dental services offered by Dentique Dentistry.
  4. Digital Presence: Strengthen Dentique Dentistry's digital presence on social media platforms and search engines to improve visibility and reach.
  5. Community Engagement: Foster positive relationships with the local community through targeted marketing efforts and community outreach initiatives.


Increased Brand Awareness: Dentique Dentistry's strategic marketing efforts are leading to strong brand awareness and visibility in the Belbroughton, Stourbridge, and Bromsgrove areas. The practice has gained recognition as a trusted provider of dental care, attracting attention from potential patients and the local community.

Enhanced Patient Engagement: The engaging and informative content being shared through social media and Google ad campaigns are resulting in higher levels of patient engagement and interaction. Patients appreciate the practice's commitment to education and communication, leading to widespread trust and loyalty.

Successful Lead Generation: The targeted Google ad campaigns generate a steady stream of inquiries and appointments from potential patients interested in Dentique Dentistry's services. The practice has seen an consistent new patient registrations and appointments as a result of the marketing efforts.

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Dentique Dentistry

Media Project

In the dental care industry, visual representation plays a pivotal role in conveying professionalism, expertise, and patient-centric values. Dentique Dentistry recognised the power of visual storytelling and worked with us to enhance its brand image to engage with its audience.

  1. Visual Branding: Capture high-quality images that showcase Dentique Dentistry's state-of-the-art facilities, modern equipment, and inviting atmosphere.
  2. Team Showcase: Highlight the expertise, professionalism, and friendly demeanor of Dentique Dentistry's team members through professional portraits and candid shots.
  3. Patient Experience: Provide a glimpse into the patient journey at Dentique Dentistry, showcasing comfortable waiting areas, treatment rooms, and team photos.
  4. Online Presence: Enhance Dentique Dentistry's online presence and digital branding by incorporating professional photography to be used across its website, social media channels, and marketing materials.
  5. Brand Perception: Reinforce Dentique Dentistry's reputation as a trusted provider of dental care by conveying a sense of professionalism, cleanliness, and patient-centered care through visual imagery.


Enhanced Brand Image: The professional photography captures Dentique Dentistry's brand image with precision, showcasing its modern facilities, team members, and patient-focused environment. The visually appealing imagery reinforces Dentique Dentistry's reputation as a trusted provider of dental care.

Increased Engagement: The visually striking images are generating increasing engagement and interaction on Dentique Dentistry's website and social media channels. Patients appreciate the transparency and authenticity conveyed through the professional photography, leading to trust and loyalty.

Positive Perception: Dentique Dentistry's media project contributes to a positive perception of the practice within the local community and among prospective patients. The high-quality imagery conveys professionalism and patient-centered care, aligning with Dentique Dentistry's brand values.

Online Presence: The integration of professional photography into Dentique Dentistry's online presence, including its website and social media channels, enhance its digital branding and contribute to increased visibility and engagement with target audiences.